Are you a service provider looking to enter or dominate the SaaS space? Mural has helped some of the largest and most innovative telecommunications carriers and service providers evolve their on-demand products and business models by providing world-class strategy and execution services.
Strategy
Mural has conducted over 300 executive SaaS business design sessions with some of the world’s largest service providers. From that experience, we’ve identified 8 Key Success Factors for SaaS success. These KSFs form the foundation for all of our strategy services, including:
Assessment and Webinar Services
Curious how you’re doing in SaaS? Wondering where you might encounter your next challenges? Mural offers our online self-assessment, our guided tele-assessment and even webinar services designed to give you a concrete rating against our SaaS Key Success Factors.
These 2-day, interactive sessions walk your key stakeholders through the complete SaaS Key Success Factors for next generation business. They result in a highly tactical action plan for bridging identified gaps.
With SaaS, your website is no longer a fancy brochure, and UI means everything. This program reveals the secrets, best practices and must-do tasks from a creative perspective—from brand and user interface to online marketing and presentation—to be successful in SaaS.
For communications service providers with a specific interest in SaaS strategies around unified communications and ‘Telco 2.0’, our strategy workshops dig deeper into the real threats, and responses, service providers can take to stay relevant.
If you’re ready to take your SaaS business to the next level, our multi-week audits look ‘deep under the covers’ across all the SaaS Key Success Factors to make far reaching, result-impacting change recommendations. Your organization will have an immediate implementation action list.
Execution
Within a Mural engagement, you’ll never be left alone clutching a fancy PowerPoint presentation. A hallmark of our work is our dedication to seeing you through to the implementation and execution of your plan. Are you ready to join leaders like British Telecom, TELUS, Qwest, CSC, TelMex, Swisscom and others? We can help with these services:
Just because SaaS apps are ordered online doesn’t mean the sales team is dead. Sales tools need to evolve also—from high gloss PDFs to tutorials, online tours, live chat scripts and FAQ databases.
Online Marketing and Demand Generation
Online SaaS marketing is targeted and campaign based; it needs to address the Search—Find—Try—Buy online behavior of these customers. Using our 7 Steps to Web Marketing program, Mural will define and build an online marketing campaign tailored to work for you.
The phone isn’t dead, it just has a new role. Tele-sales and tele-marketing initiatives need to couple with online campaigns to drive the highest ROI.
Mural experts can build the processes, define the tools, and even execute a ‘red carpet’ support solution that turns customers into fanatical advocates.
Getting the customer to click ‘Order Now’ is like being in first place at the checkered flag. You haven’t won yet. Poorly designed ordering systems can kill sales results as quickly as a bad product. Our analytics-based best practices mean we can build order systems that work.
Whether it’s your product, or a third party’s, the brand and UI need to sell. Mural’s design team puts creative innovation to work for you.
Prepared to begin your transformation? We’re ready to help make it happen.
Take our Self Assessment and see how you stack up on our Key Success Factors.
Take the next step.
"Software as a Service spending is expected
to grow 21% annually
to reach $10.7 billion
in 2009."IDC, CIO Today, 9/18/2006
Who we've helped:
